News Flash - Internet Advertising Growing!

Well, yes - we all know that Internet Advertising is growing every year, but a new study just released by the IDC Group puts numbers behind it.

"Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall, essentially accelerating the transfer of marketing budgets from the traditional media into the new. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large. IDC finds overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012."

The media share of search ads will continue to grow and remain the number one player in Internet advertising.

The whole 40 page report from IDC is pretty pricey - but you can read the press release for free. MediaPost's Research Brief blog outlines the high points.